The new Spanish brand will appeal to the Spanish traditional bingo culture and is the first step towards an international expansion for the company, a company statement announced.
Cashball is a subsidiary of Bonnier Lottery AB, which operates the second largest online bingo site - Bingolotto.se - in Sweden with the beneficiary Folkspel. Bingolotto is arguably the most recognised traditional bingo brand in Sweden, and its land based draws have been broadcast on national TV since 1991.
Marcus Forsell, a director of Cashball Ltd., commented: “This is the first international launch for Cashball. We have a strong product and an ambitious business plan and together with NYX Interactive, our system and technology partner, we have high expectations for the future development of our international business."
“This is the first out of many commercial launches to be done via our network and technical hub in the Isle of Man” said Staffan Lindgren, CEO of NYX Interactive. “We are confident that we have a strong product offering to the market and with the strength of Bonnier we see many future successes in several product areas and markets”.
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jklaosen 07/04/11, 10:07:27 AM