CEO Alexandre Dreyfus says the move into bingo is motivated by the knowledge that it has become the fastest growing element in the online gambling industry, with a quickly growing online audience despite the current difficult economic times.
He said that despite the growing competitive interest in the bingo sector he did not believe that the market had yet reached saturation point, and was therefore an attractive business proposition.
Chilli plans to be part of a multi-lingual and multi-currency bingo network which will also provide side games to its members, who will come from targeted countries like the UK, France, Portugal, Spain, China, Hungary and Poland.
“We are interested in joining a network with which we can cooperate for mutual gain and that thus gives us the opportunity to provide players with life-changing prizes, a large welcoming environment and the social networking aspects of the game. This will help us create brand recognition and successfully generate revenue of the Chili brand across all our Chili products,” he said.
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