Lottomart has launched a new national television advertising campaign in collaboration with Blueprint Gaming, aiming to reinforce its growth in the UK market while spotlighting key slot titles and responsible gambling messaging.
The campaign highlights several popular Blueprint Gaming titles, including King Kong Cash, Fishin’ Frenzy, and Eye of Horus, and features the widely recognized Jackpot King progressive jackpot system. Viewers are taken on a cinematic journey from jungle landscapes to underwater worlds, reflecting the diverse themes of the showcased games.
Strategic Expansion in the UK Market
This campaign marks an increase in Lottomart’s investment in traditional TV advertising, following its UK television debut in September 2024. The current initiative is part of a broader strategic partnership with Blueprint Gaming, which extends beyond the ad itself.
The collaboration also includes future plans to roll out Blueprint’s Rapid Jackpotfeature and regular game content updates. Marketing efforts between the two companies are expected to continue intensifying, further embedding Blueprint’s content within Lottomart’s platform.
Chris Ruddock, Commercial Director at Lottomart, emphasized the value of the partnership, stating:
“We’re delighted to have partnered with Blueprint to deliver our latest advertising campaign which showcases the world of games available at Lottomart. With their leading content, and our focus of providing a safe and fun gaming experience for our players, we look forward to seeing the campaign come to life!”
Focus on Player Safety Through Play Sense Tools
Alongside the main campaign, a separate advertisement has been created to promote responsible gambling. This piece highlights Lottomart’s Play Sense tools, which include features like deposit limits, session reminders, and options to help players stay in control of their gaming habits.
This dual approach balances entertainment with education, aligning with broader industry efforts to ensure player well-being.
Elliott Kyne, Account Manager at Blueprint Gaming, added:
“We’re thrilled to expand our existing partnership with Lottomart through this exciting new TV collaboration. Building on our strong foundation, this next chapter will see the launch of a dedicated advert showcasing some of our best and most innovative content currently leading the way for Blueprint in 2025.”
A Broader Media Push Across British Channels
The advertising initiative comes on the heels of Lottomart’s renewed sponsorship agreements with UKTV channels U&Dave and U&Gold, boosting its visibility across British broadcasting platforms. These moves signal Lottomart’s continued push to establish a stronger presence through high-impact media placements.
Paige Spencer, Group G-Force Director at Goodstuff Communications, the agency behind the media strategy, noted:
“We’re excited to partner with Lottomart at a pivot stage of their growth journey, with our dedicated buying specialists focused on balancing quality reach and business performance, to bring a safe and fun gambling experience to new players.”
As the campaign unfolds, Lottomart and Blueprint are set to deliver not only vibrant gaming experiences but also reinforce a message of responsible play, further shaping their presence in the competitive UK online gaming landscape.
Source:
Lottomart launches new TV campaign with Blueprint Gaming, gamblinginsider.com, May 22, 2025.
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