With more the 15-years’ experience in online gaming, Harry Lang has worked his marketing magic to deliver surprising results for many top-tier brands including Mecca Bingo, Foxy Bingo, WMS, bwin.party and Pinnacle but his story doesn’t end here. Lang has been assigned to work his magic once again as ‘marketing lead’ with Buzz Bingo, the UK’s largest retail bingo operator where he will be responsible for brand and player acquisition across both retail and digital businesses.
Jamie Queen, CCO of Buzz, said: “Buzz Bingo is at an exciting stage in its evolution, so we’re delighted to welcome someone of Harry’s calibre and enthusiasm to the business. He brings with him a wealth of marketing leadership experience and is highly capable of steering the Buzz Bingo brand through the next stage of our growth.”
He’s a Bingo Guru
Over his extensive career, he has worked in all the main vertical across the web, mobile and native apps and his expertise runs from online bingo to e-sports, poker to sports betting. Harry Lang describes himself on Linked In as “highly experienced integrated marketing leader specialising in CMO-level strategic vision, KPI-driven channel marketing and significant growth for innovative digital brands and global online gaming operators.”
Lang had this to say on his new position: “Having recently worked with the Buzz Bingo team as a consultant I’m hugely excited to be joining at this exciting time in their journey. They’re building a great business with customers, entertainment and responsible gaming as their absolute focus so I can’t wait to get started.”
In 2017, he founded a strategic brand and marketing consultancy; Brand Architects, a London based company who specialise in betting, gaming, esports and disruptive tech and his agency has handed out advice to many gaming giants such as Genting Bet, Leon House, Rightlander, Jackpot Party Casino and PandaScore. What does this latest piece of news mean for Buzz Bingo players? The veteran of Pennsylvanian origin will be responsible for taking the brand from strength to strength, whether that be in the form of promotions or just more social media presence, who knows, but with all his years’ experience, there’s only one-way Buzz will be going, and that’s up!
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Source: “Buzz Bingo Appoints Harry Lang as Marketing Lead”. SBC News. October 21, 2020.
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Comments (1)
HangingAround
10/25/20, 02:10:52 PM
He turned Foxy around and he did great thinks for Mecca, can’t wait to see what he does for Buzz! Must be weird working for rival brands – are they nudging each other saying “he didn’t tell us that! When he worked for us!”
