While much of the iGaming world focuses on fast-paced titles and instant rewards, bingo continues to hold a powerful place in modern gaming. At a recent air_spacee roundtable, industry leaders — including Mattias Kluge, Director of Poker and Bingo at Relax Gaming Ltd, Serhii Bukeiev of Evoplay, and Hassan Peymani of CreateFuture — shared their insights into why this long-standing genre remains as relevant as ever.
Bingo’s Unique Social Core
Despite the rise of instant-win formats, bingo maintains strong appeal due to its social and emotional design. As Kluge explained, bingo carries a “unique cultural and emotional appeal” rooted in nostalgia and community. Unlike most casino games, bingo thrives on player-to-player interaction, offering shared excitement through community jackpots, live chat, and multiplayer dynamics.
“It is a player-to-player game by design,” said Kluge, “offering shared experiences through community jackpots, live chat features, and multiplayer excitement. In a landscape where connection matters more than ever, bingo provides not just entertainment but also interaction.”
Bukeiev agreed that bingo’s enduring power lies in its communal spirit. “Bingo remains popular because it offers more than just instant gratification; it provides an experience,” he said, noting that the slower pace allows players to enjoy anticipation, patterns, and diverse prize structures. Peymani added that bingo “creates an immersive and human-centred experience,” distinguishing it from solitary slot or crash games.
In short, bingo endures because it fosters connection — players chat, celebrate wins together, and experience the same suspenseful calls in real time.
Localisation: The Key to Cultural Relevance
Another major factor in bingo’s resilience is its adaptability. The panel agreed that localisation keeps the genre relevant across different markets. For example, 90-ball bingo with British slang dominates in the UK, while 75-ball versions appeal more to North American audiences. In Spanish-speaking regions, themed rooms inspired by local festivals are often the most popular.
Kluge emphasized that localisation “is essential for maintaining and growing bingo’s presence,” explaining that visual presentation, tone of voice, and cultural nuances in chat can make or break player engagement. Instead of applying a universal model, developers increasingly customize rules, visuals, and chat interactions to align with regional tastes.
Bukeiev added that even small touches — such as regional phrases or local payment methods — create authenticity and compliance with local regulations. Peymani echoed this, saying that “when a player feels a game reflects their own culture and identity, the experience becomes more enjoyable and ultimately more rewarding.”
A Broader and Younger Audience
The perception of bingo as a game for older audiences is rapidly changing. Kluge observed that while the traditional player base remains the foundation, the shift to mobile and online play has brought in a wider demographic. Enhanced accessibility, convenience, and gamified features have attracted younger and more diverse player groups than ever before.
“The outdated image of bingo as a game for older, retired women no longer reflects reality,” Peymani explained. “Today, players include men, young women, and millennials who increasingly engage with the game for its social and relaxed entertainment value.”
This evolving demographic is also driving the demand for innovation and personalization. As new generations embrace the format, suppliers and operators are responding with smarter tech, scalable systems, and modern design, ensuring that bingo remains both nostalgic and future-focused.
Bingo’s Future: Connection Over Speed
In a market often defined by quick spins and instant outcomes, bingo’s slower rhythm has become its greatest strength. It provides not only entertainment but also a shared experience — a space where connection, anticipation, and celebration coexist.
For Relax Gaming (read more here) and its peers, the continued success of bingo lies in blending innovation with human interaction — a reminder that in an increasingly digital era, the games that unite people are the ones that endure.
Source:
Why Bingo Still Matters: Industry Leaders Share Insights on the Social Core of Gaming, linkedin.com, October 2025.
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