S Gaming has expanded its presence in the UK market through a new partnership with omni-channel bingo and casino operator Buzz Bingo, adding two of its best-known slot games to the operator’s online lobby. The agreement marks the first time Buzz Bingo’s UK players will be able to access Barnyard Bash Chicken Chase and Triple 777 Jackpot, both of which have become established titles within S Gaming’s growing portfolio.
The rollout introduces S Gaming’s content to a broader audience as Buzz Bingo continues to build out its online casino offering alongside its retail bingo venues. The provider confirmed that the collaboration allows Buzz Bingo players to experience two contrasting slot formats, each designed to appeal to different play styles within the operator’s customer base.
Barnyard Bash Chicken Chase joins Buzz Bingo’s slot lineup
One of the newly launched titles, Barnyard Bash Chicken Chase, uses a light-hearted farm theme combined with collection-based gameplay. Players collect Eggs during base-game spins, which are added to a growing Nest. As the Nest builds, its value increases, creating progressive engagement tied directly to spin outcomes.
The game includes several random mechanics connected to the Egg symbols. Eggs can activate colour-matched Nest Eggs, trigger entry into the Chicken Trail feature, award Egg-stra Free Spins, or deliver an Instant Prize. These elements aim to keep the base game active while introducing multiple ways for features to unlock without fixed triggers.
Buzz Bingo’s product team described the title as well-suited to its online audience, particularly players who prefer accessible slot mechanics combined with visual energy and frequent in-game events.
Classic slot mechanics featured in Triple 777 Jackpot
The second game added under the agreement, Triple 777 Jackpot, draws on traditional slot imagery while incorporating modern bonus features. The Triple 777 feature remains visible on screen throughout gameplay but stays locked until three Bonus 777 symbols land during a spin.
Once unlocked, the feature activates immediately, awarding a bonus spin that gives players a chance to win the game’s top prize of 500x. The slot also includes a Free Spins mechanic, awarding seven Free Games when three Scatter symbols appear in the base game.
The contrasting styles of Barnyard Bash Chicken Chase and Triple 777 Jackpot reflect S Gaming’s approach to offering varied content within a single partnership, targeting both casual players and those drawn to familiar slot formats.
Partnership reflects shared content strategy
Since entering the market in 2023, S Gaming has steadily expanded its operator network, positioning itself as a provider focused on long-term content development rather than rapid volume output. The company states that its design strategy centres on sustainability and entertainment value, with gameplay mechanics built to retain player interest over extended sessions.
Charles Mott, CEO and Founder at S Gaming, said: “We are really excited about this deal, which brings our games to one of the most fun and entertaining online operators in the UK.
“Buzz Bingo has established a large and loyal player base by putting customer experiences first, stocking its lobby with bold, bright and ultimately engaging content, and that’s exactly what S Gaming provides.
“Barnyard Bash Chicken Chase and Triple 777 Jackpot couldn’t be more different, but they are both developed with the same philosophy - and that’s to produce slots that get players excited spin after spin.”
Buzz Bingo highlighted the creative direction behind the new additions and their relevance to its online casino audience.
Dave Swaine, Head of Product Slots and Games at Buzz Bingo, added: “S Gaming is one of the most inventive and innovative slot studios in the market and we couldn't be happier to get this deal over the line.
“Barnyard Bash Chicken Chase is a wonderfully chaotic slot that delivers tons of fun and big win potential, making it a natural fit for our lobby and our more casual player base.
“Triple 777 Jackpot, on the other hand, appeals to those who love a bit of nostalgia when spinning the reels, while also delivering free spins and jackpots.
“We are big fans of the team at S Gaming and can’t wait to see Buzz Bingo players fire up the reels on their games for the first time.”
The agreement adds to Buzz Bingo’s expanding digital catalogue while further strengthening S Gaming’s footprint within regulated UK online casino markets.
Source:
Player-favourite content provider adds Barnyard Bash Chicken Chase and Triple 777 Jackpot to UK-operator’s game lobby, December 16, 2025
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