Themed on dog shows, the new social bingo game supports Android and Apple iOS-based smart phones and tablets, and it is also available on Facebook. It is expected that the beta testing phase will last for some four to six weeks, and that afterwards it will go live through the App Store, Google Play and Facebook.
Bingo (.com)'s CEO Jason Williams said of the product: "The beta release of Trophy Bingo is an important step to completing Bingo.com's entry into the social casino marketplace. While we remain focused on our gambling strategy in target European markets, Trophy Bingo will enable Bingo dotcom to monetize its substantial North American traffic which arrives naturally to Bingo dotcom. Americans and Canadians are some of the most avid bingo players in the world and now Bingo dotcom has an innovative new product to offer them. We are very excited about this new addition to Bingo dotcom's business strategy."
It was added by James Hursthouse, chief executive officer of Roadhouse Interactive: "We anticipate players will enjoy the several unique innovations that have been introduced to the genre with Trophy Bingo and look forward to continuing to develop and operate the game in collaboration with Bingo dotcom."
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