This week, GameAccount Network and Rank Group Plc. have announced a multi-annual extension to their Spanish partnership which dates back to 2010.
Based on the new extension deal, GameAccount Network will continue supplying Rank España with an internet gaming platform for the Spanish market, and it will also provide it with iOS & Android gaming Apps and prepare for the advent of online casino slots in the recently relaxed conditions on the market.
"Converging our online brand enRacha.es with our land-based bingo halls will unlock significant value. With more than two million customer visits annually, our on-going investment in upgrading and re-branding our Spanish bingo halls will organically raise awareness of enRacha.es and drive customer acquisition in a way unavailable to competing Internet-only operators. GameAccount offers us the experience and the expertise to deliver this vision through integration with our land-based player loyalty system," said Jorge Ibáñez, Director General Rank España.
Another comment arrived from Dermot Smurfit, GameAccount Network Chief Executive Officer, who said: "In 2013 we are jointly setting our sights on delivering more online games, mobile gaming Apps and offline-to-online convergence by integrating their land-based player loyalty system with our Internet Gaming System. By 2014 we expect Spain to be among Europe's fastest-growing regulated Internet gaming markets with the now-expected regulation of casino slots."
Based on the new extension deal, GameAccount Network will continue supplying Rank España with an internet gaming platform for the Spanish market, and it will also provide it with iOS & Android gaming Apps and prepare for the advent of online casino slots in the recently relaxed conditions on the market.
"Converging our online brand enRacha.es with our land-based bingo halls will unlock significant value. With more than two million customer visits annually, our on-going investment in upgrading and re-branding our Spanish bingo halls will organically raise awareness of enRacha.es and drive customer acquisition in a way unavailable to competing Internet-only operators. GameAccount offers us the experience and the expertise to deliver this vision through integration with our land-based player loyalty system," said Jorge Ibáñez, Director General Rank España.
Another comment arrived from Dermot Smurfit, GameAccount Network Chief Executive Officer, who said: "In 2013 we are jointly setting our sights on delivering more online games, mobile gaming Apps and offline-to-online convergence by integrating their land-based player loyalty system with our Internet Gaming System. By 2014 we expect Spain to be among Europe's fastest-growing regulated Internet gaming markets with the now-expected regulation of casino slots."
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