Amaya’s SMS Game Goes Live in Uganda

Oct 28, 2011
Amaya’s SMS Game Goes Live in Uganda
10 million mobile users targeted

This has been a very busy week for Canadian Amaya Gaming Group, which this time announced the launch of a short message service (SMS) game in Uganda under the name "Yoola Obukadde SMS Game".

The SMS lottery campaign targets over 10 million Ugandan mobile phone users, and its outcome is expected to be as successful as the one run in Kenya earlier this year.

According to the group President and CEO David Baazov, "This launch is an exciting milestone for Amaya. Our previous experience deploying similar SMS solutions validates the effectiveness of our technology and the strong market demand for such a service."
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