Buzz Bingo recorded double-digit revenue growth during its 2025 financial year, supported by higher customer numbers across its retail and online operations, although increased costs contributed to a substantially wider pre-tax loss.
The UK bingo operator generated group revenue of £241.4 million for the financial year ended January 17, 2026, an increase of 11% from £217.2 million in the previous period. Gross profit rose 8% year on year to £157 million.
Underlying EBITDA moved in the opposite direction, falling to £39.2 million from £41.8 million. The group’s pre-tax loss widened to approximately £66 million, compared with around £32 million in the prior year.
The FY2025 reporting period covered 53 weeks compared with 52 weeks in the previous financial year. The additional week accounted for approximately £5.5 million in revenue and £400,000 in underlying EBITDA.
Online Customer Numbers Increase
Buzz Bingo recorded growth across both its physical clubs and digital business during the year.
The company welcomed 4.9 million customers to its clubs, with retail customer numbers increasing by 8%. Around 190,000 new customers joined its retail operation, with more than half of new bingo players in its clubs now aged under 35.
Its online business also expanded. Online customers increased by 18% year on year, while digital sales reached £49.1 million. Online net gaming revenue increased by 10.7%, and the company welcomed 46,000 first-time depositors.
The digital operation also entered FY2026 with continued growth, with online EBITDA increasing by 18.7%.
Chief executive Dominic Mansour said:
“2025 was another strong year for Buzz Bingo, with our omni-channel strategy driving an increase in both profitability and admissions.
“We welcomed 4.9 million into our clubs, with an 8 per cent jump in retail customers while online customers increased by 18 per cent.
“The appeal of bingo to younger demographics has been a long-term trend, and our decision to invest in our clubs and online has started to pay off. Over half of new bingo players in our clubs are now under 35, and that number continues to grow. More Gen Zs and millennials are embracing bingo as a fun, affordable night out without the costs that often come with an expensive night out drinking.”
Buzz Bingo has been investing in both its online offering and its physical estate as part of its wider omni-channel strategy. During 2025, the company began a major club refurbishment programme while introducing product changes intended to strengthen the connection between its retail and digital operations.
Refurbished venues have performed ahead of expectations, and the company plans further upgrades to its club estate.
Higher Costs Weigh on Earnings
Revenue and customer growth came against a more difficult cost environment.
Higher employer National Insurance contributions and increases to the National Living Wage added to Buzz Bingo’s employment expenses during the year. Staff costs rose as the company continued to operate a labour-intensive network of bingo clubs across the UK.
The group also recorded an £18.5 million goodwill impairment after revising forecasts for future cash flows. Changes to the tax environment for remote gambling contributed to the reassessment.
Matt Eatock said in a statement accompanying the results that the higher National Insurance and National Living Wage costs had added materially to the company’s wage bill. He noted that EBITDA declined year on year because of these pressures despite growth in revenue, gross profit and operating cash generation.
The company continued investing with support from shareholders ICG and Barclays and through new funding secured during the period.
Mansour said Buzz Bingo intends to continue refurbishing clubs as it seeks to attract younger customers while maintaining their role in local communities.
He added:
“We plan to build on this momentum by accelerating the refurbishment of our clubs over the course of the year, not only to continue to attract younger players but also to ensure our clubs remain thriving hubs at the heart of their local communities.
“When everyone is pinching their pennies, it is the low cost, social atmosphere, and high entertainment value of bingo that ensures its enduring appeal across generations up and down the country.”
Early FY2026 figures indicate continued activity across both channels. New retail customers increased by 12.4% during the first half of the financial year, while like-for-like retail net gaming revenue rose 2.9%.
Source:
Another strong year at Buzz Bingo - Over half of new bingo players in our clubs are now under 35, insidermedia.com, September 2, 2026
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