BuzzBingo Integrates Playtech Platform

BuzzBingo Integrates Playtech Platform
The newly-launched Buzz Bingo started making ripples and waves as soon as it landed. The rebranded Gala Bingo has won our hearts with their no wagering requirements policy and multiple bonus funds...

...All of this and more you can read in our review on the above link and then go ahead and try the site out for yourself. We're here to tell you that it has made one very important partnership and made sure their offering will be as state-of-the-art as it's humanly possible at this point.

Big Brand Incoming:

Playtech is one of the world's leading casino software specialists and provider of technological solutions - their services and expertise used by thousands of operators worldwide...

...And Buzz Bingo has partnered with them in order to deliver "a ground-breaking content delivery and CRM solution across both Bingo and Casino" with the integration of their IMS player management platform that won multiple awards.

This is, in fact, the deepening of the two brands' collaboration that began months ago and culminated with the site's launch at the beginning of the month. Playtech has been providing a wide range of bingo varieties as well as casino games content.

Their IMS platform includes the comprehensive CRM toolset and Engagement 360 platform which enables optimization of end-to-end player journeys.

Unlocking the Chest of Goodies:

Playtech Open Platform will provide the bingo site with access to a new range of original and third-party content which is delivered by several major companies who are already on board and by many more who are about to arrive...

...The subsequent phase that will follow soon will be that of synchronizing Buzz Bingo's retail and online offers for an omni-channel experience like no other. This will also include the player account migration to IMS which will allow players to use their land-based accounts to play online and vice-versa, by using a single wallet for both channels.

The site's CEO, Chris Matthews, commented that seeing all the work come into fruition is an amazing feeling and that their collaboration with Playtech will allow for one of the widest selections of Bingo games and slots on market.

He added: "Delivering and implementing the new platform has been a major undertaking, but the commitment and professionalism of the Playtech team has made it a smooth experience - and we're delighted with the results. The wider Buzz Bingo team and I are looking forward to continuing to work with Playtech as we take the platform to the next stage".

Playtech's Chief Operating Officer, Shimon Akad, stated: "The launch of the Buzz Bingo platform is the most ambitious project our team has delivered to date. A huge amount of work has gone into delivering a comprehensive ‘day one' experience, including a rich third-party games offering, from both a Bingo and Casino perspective. With further technical enhancements to come and with a series of major third-party content providers already on board, we're confident that this is the beginning of a long and fruitful relationship with Buzz Bingo."

Source: "Buzz Bingo and Playtech launch ground-breaking platform", Playtech. October 15, 2018.
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