While the majority of the site's audience is made up of women, members can look forward to a neutral color scheme, made up of pastel blue and white. Though it has a feminine touch, it is certainly nothing that will turn away the male players.
Its latest ad showcases a new motto, encouraging players to 'Own that Fabulous Bingo Moment.' In order to celebrate its new look and latest campaign ad, the site is hosting a very special promotional offer. Members will be awarded with a free £5 bingo bonus upon logging on to the new site.
Chief marketing officer for independent monthly magazine, The Sun, Kate Bird, commented, 'We're thrilled with the results of our brand refresh for Fabulous Bingo, which is a welcome retreat from the loud competitor sites. Our recent move to a Playtech platform gives us the opportunity to grow the Fabulous Bingo brand as a strong competitor in the marketplace.'
With its recent transfer to the Playtech platform, the site delivers a classic bingo collection, including variants like 75 & 90 ball, along with Swedish bingo games. Loads of progressive jackpots can be won, and additional games include popular slots and instant titles, all of which are complemented by lucrative promotions.
Source: "Fabulous Bingo reveals a stylish new look'. January 24, 2017.
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