During this summer's FIFA World Cup, which took place in Russia between June 14th and July 15th, sports lottery sales in China grew exponentially by as much as 117.5%, year-on-year (to 35.53 billion CNY). As a by-product of this, official lottery products also soared – by 61.9% in July.
Games' of Chances New Boom:
The report, issued by China's Ministry of Finance, says that July's total lottery income was 54.64 billion CNY, which is approximately $7.99 billion...
...Also, welfare lottery tickets were sold at a higher rate than last year – 9.7%.
In total, lottery ticket sales during the first seven months of the year contributed to almost 300 billion CNY, which is a massive rise on an annual level – 25.6%. Welfare lottery tickets sale increased by 5%.
Still, the absolute winner in the sales rise category are sports lottery tickets which made a staggering leap of 47.6%, year-on-year!
Province by Province:
All 31 provinces in China sold more lottery tickets than last year, according to the authorities...
...With Guangdong still being the leader in this segment – this region contributed with 27.71 billion CNY to a total sales revenue.
Next is Jiangsu, with 26.09 billion, with Shangdong following closely in third place, with 22.81 billion in first seven months.
Source: "Mainland China lottery sales jump 62pct in July". GGRAsia. September 21, 2018.
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Comments (1)
JaniceJ 10/09/18, 11:10:59 AM
Whenever China makes a certain progress in something, their numbers are always ridiculous. That's what the market size means.