In a recent press release, Lottomart, announced a new deal had been forged between the app-based lottery operator and FAST TRACK, to further strengthen their player engagement offering.
The UK-facing lottery brand has a big focus on the player experience whilst striving to introduce many new features; boost being one of them. The boost feature is available on lottery purchases via the app and puts user experience at the forefront.
Ashley Lang, CEO of Lottomart, said: “We are a technology-led company with ambitious plans for how we can really offer a different experience to our players. FT CRM will allow us to achieve everything we need, in an efficient way.”
FAST TRACK CRM is a real-time player engagement platform allowing operators to streamline working processes across their organisation while delivering a boost in customer engagement.
Simon Lidzén, FAST TRACK Co-founder and CEO said on the news: “Lottomart are the type of operator that are a dream for us to work with: innovative and technology-led. The first thing you notice about their app is how much work has clearly gone into the user experience and we are looking forward to supporting them in building really interesting engagements on this strong foundation.”
About Lottomart
Founded in 2017, Lottomart is operated by Maple International Ventures Limited, registered in Gibraltar. Licensed by the Government of Gibraltar and the UK Gambling Commission, the real-money gambling app is a a huge advocate for responsible gambling. Links to recognising you have a problem to helpful telephone numbers and websites such as Be Gamble Aware take a prominent position on the home page.
Customers who use the iOS or Android app…
…can bet on the outcome of lotto draws to win millions of pounds and there’s an estimated £160m in jackpot prizes to be won every week. An exclusive bonus eature (not available anywhere else) is boost where you can boost your bets for more chances to win.
As a reward for loyalty, customers will receive diamonds for playing. These can then be used to pay for purchases. Scratchcards can provide big prizes too with cash up to £150K waiting to be win.
About FAST TRACK CRM
Built specifically for iGaming, FAST TRACK achieves true automation with one central system. SMS, push notifications, emails, rewards, gamification, loyalty, bonuses and site banners are used most often and are housed independently, but not here.
Predictive models enable operators to predict and get notified if a player is showing unhealthy playing behaviours, plus the models can recognise if a player is a VIP or not within one day. No wonder Lottomart signed a deal with them.
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Comments (1)
Bubles12
02/28/20, 08:02:06 AM
I’ve always wanted to try my luck with the Powerball but being in the UK meant I couldn’t. I didn’t realise this app was out there. Has anyone else downloaded it and won? I know it’s based on lottery results, but it would be great to get some feedback.
