The online bingo sector is experiencing a major transformation, thanks to a strategic partnership between ProgressPlay and Playtech. This collaboration marks a significant shift in how bingo is delivered and played online, combining ProgressPlay’s expertise in white-label solutions with Playtech’s cutting-edge bingo platform.
In December 2024, ProgressPlay officially launched Playtech’s next-generation bingo solution, becoming the first white-label network to offer this advanced platform. This partnership provides operators with an unparalleled bingo experience, designed to attract and retain players, while also increasing revenue through cross-selling opportunities. With over 120 UK gambling sites already on board, the platform has quickly gained traction, becoming a significant player in the growing UK bingo market.
Features of the New White-Label Bingo Platform
ProgressPlay’s new white-label bingo solution offers a host of features aimed at enhancing both player engagement and operator profitability. Operators can fully customize the platform to reflect their unique brand identity, providing a personalized experience that appeals to their target audience. The platform supports multi-device play, ensuring that players enjoy a seamless experience across mobile, tablet, and desktop devices.
Dynamic jackpots, exciting prize structures, and enhanced social features, such as chat rooms and community-building tools, are designed to foster player interaction and retention. The integration of bingo with sportsbooks, live dealer games, and casino offerings creates a holistic gaming ecosystem, ensuring a varied and immersive experience for players.
Boosting Engagement with Customizable Features
For players, the partnership delivers variety and excitement, offering access to a wide range of networked rooms and side games. Playtech’s Eyecon studio slots are also included, adding extra variety to the overall gaming experience. Tailored promotions and jackpots further enhance player satisfaction, ensuring that there is something for everyone on the platform.
The seamless, responsive experience across all devices keeps players engaged, while the social features help build a sense of community. Whether they’re enjoying a classic bingo game or trying their luck at side games, players are guaranteed a dynamic and immersive experience.
A Strong Future for Online Bingo
This partnership is poised to drive the future of online bingo, with ProgressPlay and Playtech working together to redefine the gaming experience for both operators and players. Operators now have a scalable, customizable platform that can adapt to their needs, while players enjoy a variety of high-quality bingo experiences.
Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay, emphasized the value of the platform for operators: “With ProgressPlay leading the charge, operators now have an unmatched solution to attract and retain bingo players. This is next-gen bingo, built for scalability, engagement, and profitability.”
Comments from Playtech and ProgressPlay
Marat Koss, VP of Interactive Gaming at Playtech, expressed his excitement about the partnership: “We are delighted to welcome ProgressPlay to the Playtech Bingo network. This partnership allows us to extend our successful collaboration into the bingo vertical, offering ProgressPlay’s players a best-in-class experience with a wide choice of content, attractive prizes, and a variety of games.”
Itai Loewenstein, CEO at ProgressPlay, echoed similar sentiments, stating: “We are thrilled to integrate Playtech’s innovative bingo platform into our offerings. This collaboration enables us to deliver unparalleled gaming experiences and next-level entertainment to our operators.”
Looking Ahead
With 120+ sites already live, ProgressPlay’s white-label bingo platform is setting new standards in the industry. This collaboration between two of iGaming’s most influential players promises to shape the future of online bingo, providing innovative solutions for operators and exciting new experiences for players.
Source:
ProgressPlay and Playtech Join Forces To Redefine the Future of Online Bingo And Immediately Power Bingo To Over 120 UK Gambling Sites, ProgressPlay Press Release, April 2025.
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