In its latest television advert, Mel B is seen walking the streets of London but she's taller than the tallest building. She finds a Costa Bingo billboard and rips off the tablet to log in and play.
The online bingo site also features Mel B's corner with a series of goodies for players to take advantage of.
"Would I like to stand 200ft tall over London? Er, yes - of course I jumped at the chance!" Mel B said. "I've always had a larger than life personality, but this is a new level, even for me.
"Where I grew up in Leeds, bingo was part of community life and a real Friday night ritual. Of course the bingo callers helped make the experience. I love performing to a crowd but have never been a caller; so it's great for me to be part of the Costa Bingo fun."
Your feedback
Please enter your comment.
Your comment is added.