An announcement came on Sept. 20 that the UK's Brits Bingo has renewed the contract with famous Welsh rugby star Gavin Henson to keep him as the official face of the brand. Their relationship began back in March when Brits Bingo engaged Henson for its launch, putting up his face both on the website and in two nationwide TV commercials.
With the new deal, Henson will become more involved with the site and engaged in exclusive bingo games that will be open to selected VIP players, which will certainly attract more of his fans and rugby lovers.
However, bingo fans are not the only ones glad about the cooperation – this week, Director of Brits Bingo, Anthea Michael, stated: “Gavin is an absolute pleasure to work with and we appreciated how down-to-earth and easy going he is. He has a wonderful smile, great sense of humour and our players absolutely adore him”.
In addition, the company announced that it will continue its 'Face of Brits' competition, first launched in June 2011, seeking to find an adequate candidate to appear alongside Gavin Henson and thereby create an authentic community touch of the brand. According to the company's announcement, the next winner will be selected in January.
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