Designed specifically as part of the company’s ONE Omni-channel strategy, the provider’s latest blockbuster will be available online, in retail and on mobile devices too. The new release is a result of a collaboration between various UK bingo sites and Playtech.
COO of the company, Shimon Akad, confirmed continuous commitment to partner sites and loyal customers by announcing the official launch of the game. However, he also stated that other titles are in the making, which successfully marks the beginning of a new business era with popular gaming operators.
Since catering to different operators requires special game versions, Playtech has established Category B3 and Category C adaptations, which are to be launched on Gala Bingo retail sites. The land-based audience is as important as the online database of players, and the industry’s leading provider wants to ensure that punters can enjoy popular bingo games and slots anywhere, no matter the circumstances.
Playtech was founded 19 years ago, and since then it has dominated regulated gambling markets and other industries. The company is listed on the London Stock Exchange and employs more than 5,000 casino experts in 17 different countries. Apart from its extremely popular gaming software, it excels in Omni-channel distribution and back-office systems.
By providing top casino products to online and retail establishments such as sophisticated CRM solutions and B2B offerings, this supplier represents a true iGaming market leader.
Source: "Playtech launches Omni-channel Clover Rollover into 128 Gala Bingo clubs" Playtech. January 16, 2018.
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