Based on “her successful debut in 2014 on the Costa Bingo site”, Mandalay Media has renewed the contract with Mel B as the face of the online bingo site.
The former Spice Girl was featured in 2014 TV adverts and various promotions, including Mel B's Corner, on Costa Bingo.
"Mel B made a great impact last year," said Christian Colton, Head of Marketing, Mandalay Media. "She was integral to our site and resonated well with our audience, especially as she became the voice of our bingo caller. We're very excited to continue working with Mel B for a second year at Costa Bingo.”
Mel B will be appearing in a new beach themed advert for Costa this month.
The former Spice Girl was featured in 2014 TV adverts and various promotions, including Mel B's Corner, on Costa Bingo.
"Mel B made a great impact last year," said Christian Colton, Head of Marketing, Mandalay Media. "She was integral to our site and resonated well with our audience, especially as she became the voice of our bingo caller. We're very excited to continue working with Mel B for a second year at Costa Bingo.”
Mel B will be appearing in a new beach themed advert for Costa this month.
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