Fruity King has launched a full-featured bingo product in partnership with Playtech, marking the UK online casino brand’s first move into the bingo vertical.
The launch is powered by Playtech Bingo, one of the most extensive and trusted bingo networks globally, and is designed to diversify Fruity King’s product line beyond its slots and table games. Operated by ProgressPlay Ltd., Fruity King is already a familiar name in the UK iGaming scene, and this new offering reflects the brand’s strategy to broaden its appeal among players looking for social and casual gaming experiences.
An Expanded Experience with Proven Technology
The new bingo section introduces players to a wide array of features, including 90-ball and 75-ball bingo games, exclusive community rooms, chat functions, and daily jackpot draws — all hosted on Playtech’s robust network. The integration ensures seamless play across desktop, tablet, and mobile platforms, with full compliance to UK Gambling Commission standards, including responsible gaming tools.
“This launch strengthens our commitment to delivering top-tier entertainment and expands our game offering in a way that reflects what UK players want — quality, variety, and trust,” a Fruity King spokesperson stated. “We’re excited to bring a fresh bingo experience to our players with the backing of Playtech’s best-in-class technology and network.”
By joining the Playtech Bingo network, Fruity King players gain access to a vibrant, community-focused environment already trusted by leading UK operators and played by tens of thousands daily.
Meeting Market Demand for Social and Casual Play
Fruity King’s entry into bingo aligns with a broader trend in the UK market, where mobile-first and casual players continue to fuel steady demand for social, community-driven games. Bingo remains one of the most resilient categories in UK online gaming, and for Fruity King, adding the vertical opens up new cross-selling opportunities and strengthens retention.
In fact, the brand plans to support the rollout with promotions, onboarding bonuses, and cross-vertical incentives aimed at existing casino players, encouraging them to explore the new bingo rooms alongside slots and table games.
A Milestone in Fruity King’s Growth
The partnership also highlights ProgressPlay’s commitment to innovation and diversification within the highly competitive iGaming space. While Fruity King remains firmly rooted in its core offering of slots and live dealer games, this move positions the platform as a more complete, multi-vertical entertainment destination.
Fruity King’s bingo product is not only designed to expand player choice but also to deliver the quality, variety, and trust that have become hallmarks of the brand since its launch. The company’s adherence to fair play and responsible gaming practices continues with this latest addition, ensuring players can enjoy the experience with confidence.
The launch follows Fruity King’s previous expansion into the New Zealand online casino market in 2021, reinforcing its focus on growth and adaptability.
As the UK market evolves, Fruity King’s timely entry into bingo reflects its ability to read trends and meet player expectations, offering an engaging and community-driven gaming experience built on world-class technology.
Source:
Fruity King expands into bingo with new Playtech partnership, gamblinginsider.com, July 9, 2025.
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