Majestic Bingo and Blueprint Gaming Sign Deal to Introduce Alphamax Cabinets to Land-Based Venues

Majestic Bingo’s 16 club estate is about to be overhauled with a brand-new series of slot machines, thanks to a deal between the bingo operator and one of the major players in the online slots industry – Gauselmann owned Blueprint Gaming. Majestic’s growing customer base will soon be able to access a wealth of new casino games via the German-owned software developers Alphamax Cat C cabinets, after investing heavily at last October’s ACOS event in Olympia.

Mark Jepp, Managing Director at Majestic said: “Our mission is to deliver authentic and compelling bingo experiences to our players and that includes our Category C offering. With a large proportion of machine play taking place in the intervals it’s important that our product selection not only stands out but also has the ability to engage with players by delivering compelling, socially responsible low stake gaming entertainment.

The Alphamax cabinet and the content pipeline ticks all of those boxes and I am looking forward to an exciting 2020 working alongside Blueprint. I am delighted that our customers are starting the New Year with access to what is some of the industry’s most compelling low stake gaming content.”

New Year New Games

What does this mean for Majestic Bingo players? Nothing but more choice. Every bingo hall up and down the country delivers only the best bingo experience possible as well as arcade-style areas with the very best slot machines. Now, those casino games will also house some of the very best titles owned by Blueprint. Popular titles include Return of Kong and the Wild Antics, both with a community element…

…and once activated, each player on those linked slots could find themselves at the other end of a huge win.

Nicola Wallbank, Head of Corporate Accounts at Blueprint stated: “We are thrilled to confirm this business win with Majestic, widely regarded as one of the most progressive brands in retail bingo. Bingo players have a high visit frequency and they tend to be very loyal to their club which means that machines have to engage over the long term.

Machine income is key to the bingo business model and as we’ve said on numerous occasions – there’s no place for second best. In 2020 Blueprint will have a sharp focus on the bingo sector and we look forward to working with dynamic brands such as Majestic in order to bring more bingo centric machines to market.”

Only the very latest technology has been used in the new Alphamax cabinets with shocking attention to detail throughout. Housing a new simplified button deck and dual core processor, these slot machines are the next generation of gaming.

“Blueprint’s game content pipeline comprises a minimum of four new Cat C games per year of which a number will be exclusive to the Alphamax. The right cabinet allows the delivery of great content and serves to maximize the player experience across all sectors. Consumers have come to expect high-quality entertainment as they experience it in their everyday lives whether it be via a flat-screen TV or their home PC. When designing both hardware and game content it is vital to match or indeed exceed these expectations and the Alphamax certainly achieves that.” stated Natalie.