ProgressPlay reported positive outcomes following its participation at ICE Barcelona 2026, describing the event as an opportunity to strengthen industry relationships and present updated platform strategies to operators. The company emphasized its recently introduced Dual-Engine Strategy, which focuses on both Standalone platform solutions and Sweepstakes-oriented offerings aimed at different operational models.
Company representatives indicated that discussions at the event reflected growing operator interest in flexible platform structures. Executives described the exhibition as a setting where partnership conversations progressed toward practical collaboration rather than introductory exploration. According to company statements, the event helped confirm demand for solutions allowing operators greater operational control while maintaining access to managed services and platform infrastructure.
Platform Strategy And Market Reception
Executives highlighted that interest centered on two distinct product paths. The Standalone model attracted operators seeking more direct ownership of player relationships and operational decision-making. The Sweepstakes framework drew attention from brands exploring engagement-focused approaches, particularly in markets where alternative gaming formats play a larger role.
Itai Lowenstein, CEO of ProgressPlay, said: “The response at ICE was phenomenal and precisely aligned with our thesis. The industry is actively seeking more than a one-size-fits-all solution. Operators are strategists, and they came to us looking for the right engine for their specific ambition."
He added: “Whether it was the profound control of the Standalone model for building a legacy asset or the agile, acquisition-focused power of our Sweepstakes framework, we demonstrated that ProgressPlay is the versatile partner for this new era. The conversations have moved from ‘what can you do’ to ‘how do we build our future together’.”
Marina Nahhas, Head of B2B Sales and Marketing, also addressed feedback gathered during the exhibition. She noted that some operators approached Sweepstakes products as part of broader community-building strategies, while others evaluated Standalone solutions as a means to maintain stronger brand control.
Nahhas said: “ICE 2026 was a defining moment for our partner-centric narrative. We engaged with visionary leaders who saw our Sweepstakes solution not as a niche product, but as a strategic funnel for community building and market entry."
She added: “Equally, the Standalone model attracted partners with deep brand equity looking for a technology ally, not just a supplier. The energy confirmed we are providing the essential toolkit for the next wave of iGaming innovation.”
Expansion Plans Following The Event
ProgressPlay stated that it intends to build on contacts established during ICE Barcelona 2026 by converting discussions into longer-term commercial partnerships. The company indicated that its platform remains open to operators operating within licensed jurisdictions, with compliance requirements remaining a central consideration.
Leadership described the exhibition as an initial phase in a broader operational cycle. According to company statements, future industry events will continue to serve as venues for partnership development and product positioning.
Lowenstein commented: “The journey continues from here. ICE was the launchpad. Now, we enter a phase of execution and collaboration with the partners who joined our vision in Barcelona. Our platform is ready, our strategy is proven, and our commitment is to be the growth engine for every licensed operator, anywhere in the world, who shares our ambition for excellence.”
Source:
ProgressPlay Concludes ICE Barcelona 2026 with a Resounding Success, Poised for Global Expansion, Press Release, February 2026
Your feedback
Please enter your comment.
Your comment is added.
