In a recent press release, IWG and LottoInteractive have announced they will be teaming up for a long-term partnership with the Atlantic Lottery Corporation (ALC) to launch Star Match, the popular gem-matching puzzle game. The instant win supplier; IWG already works alongside ALC (plus some of the industry’s leading game developers) but the deal will see the supplier further enhance its partnership with the lottery specialist with the launch of this new game via its leading Remote Game Server (RGS).
The deal will also allow ALC to expand its online games quickly and efficiently to a wider audience. Rhydian Fisher, IWG CEO, said: “We have been navigating the North American lottery market for many years and have learned that providing access to other game providers offers value to our lottery partners.”
Rhydian continued:
“We’re happy to have partnered with LottoInteractive, bringing another games provider to the ALC content portfolio. Much like our games have evolved with our North American experience, so has our approach to aggregating content. We seek content providers as we know the most successful iLottery programs are the ones that offer multiple games from a mix of suppliers.”
Brian Ward, LottoInteractive CEO, said: “Working with IWG to deliver Star Match, first to BCLC and now ALC, has been great for our North American market access. We’re thrilled that Atlantic Canadians can experience the popular Star Match game and look forward to working with IWG to deliver more content through its RGS in the future.”
Adding his comments, Merrill Fullerton, the Marketing Manager Instant Games at ALC, said: “IWG has been a tremendous partner and helped us achieve new sales heights by delivering a steady stream of content several times per month.
The company’s access to third party providers, in this case LottoInteractive, offers additional value and shows its level of commitment to our success.”
Source: “IWG and LottoInteractive partner to launch Star Match with ALC” . European Gaming. August 28, 2019.
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