Playtech, the world’s leading iGaming specialist famed for innovative progressive jackpot slots such as Age of the Gods has penned a major deal with GVC to launch a brand-new dedicated live casino studio – Elevation.
Partnering with GVC Holdings will initially result in six live casino games being launched in stages over the next two months. The purpose-built studio will be home to five blackjack tables and a roulette wheel studio all of which will boast an immersive skyline backdrop, bringing players closer to the live casino action than ever before…
…and you may be surprised to learn of the deal what with GVC Holdings being a leading provider in online bingo.
Shimon Akad, COO of Playtech said: “As the parent company behind some of the most iconic brands in online gambling, GVC has been a key partner for us for many years, and we’re delighted to be extending that partnership with the development of Elevation.”
Akad continued: “We’ve significantly invested in our Live Casino technology and facilities in recent years, in addition, to continue diversifying our content – so in a year when we’ve done more than ever to enhance our product, it seems only fitting to be working with an industry leader to deliver an ever-more innovative live experience.”
Adding his comments on the major news, Shay Segev, COO at GVC said: “Live Casino is one of the major growth areas in the online gambling market, with players looking for a more immersive, entertainment-driven experience. Significant investment has gone into delivering the first stage of the Elevation studio and we’re delighted with the results. Playtech’s track record and experience in delivering innovative Live Casino technology and content is unsurpassed. We’re looking forward to continuing our successful partnership and delivering a world-class player experience.”
Hard Work Pays Off
Elevation comes after a year of intense preparations between the two major operators. The new live casino product will further strengthen Playtech’s position within the iGaming field and this will come from other new releases that are already available to the online casino games sector, including American Roulette, Heads Up Hold’em, All Bets Blackjack and the revamped Hi-Lo Club.
In Q3 of 2019, their first dedicated Spanish roulette table was launched specifically for the Spanish market plus Quantum Roulette is already pulling in the crowds with its exclusive multiplier rounds and bonus boosts. They’ve come a long way since launching in 1999 that’s for sure and it’s thanks to creative games, the software developer has become a leader in the gambling and financial trading industries, what with being listed as premium on the main market of the London Stock Exchange.
Keep your eyes peeled for the new casino studio rolling out its live dealer games within the next couple of months.
Your feedback
Please enter your comment.
Your comment is added.
Comments (1)
Bubles12
11/09/19, 07:11:46 PM
There are so many live casino games already, so launching a new studio will have to deliver something unique that no other studio currently offers. I can’t wait to see what the fuss is all about.
