Playtech has expanded its agreement with Solaya Group to become the exclusive bingo supplier for the operator’s UK-facing brands Zebra Bingo, Bingostars, and Peachy Games.
The companies confirmed the extended arrangement on May 22, marking another step in a partnership that originally began in 2024 through Playtech’s online casino content offering.
The latest agreement moves the relationship deeper into the online bingo sector following the earlier integration of Zebra Bingo onto Playtech’s iBingo platform. More recently, Bingostars and Peachy Games also migrated to Playtech’s bingo network as part of the broader expansion.
Playtech Strengthens Position in UK Bingo Sector
The expanded deal gives Solaya Group access to Playtech’s bingo infrastructure, including what the supplier described as the industry’s largest B2B bingo liquidity pool alongside a range of established networked bingo rooms familiar to UK players.
According to Playtech, both companies are working together to shape the bingo offering around Solaya Group’s player base in the United Kingdom.
The supplier also confirmed that promotional and campaign activities linked to the partnership are already in progress, supported by Playtech’s dedicated network management team.
Marat Koss commented on the agreement, saying: “Solaya Group is a fantastic addition to the Playtech Bingo network. Our partnership began in 2024, and we’re proud to be expanding it into the Bingo vertical. Playtech remains committed to delivering a first-class bingo experience, and Solaya Group’s players will now benefit from a wide range of engaging content, games, and prizes.”
The launch further strengthens Playtech’s presence within the UK online bingo market, where the company continues supplying operators through its iBingo platform and network services.
Solaya Group Migrates Three Brands
Ed Pellant described the migration of the operator’s bingo brands onto Playtech’s platform as a key stage for the company.
He stated: “Successfully migrating all three of our new bingo brands on to Playtech’s next-generation iBingo represents a significant milestone for Solaya Group.
“An elite array of bingo games has been a staple of our offering for years and we are excited to build on that with a partner as established as Playtech.”
The agreement covers Zebra Bingo, Bingostars, and Peachy Games, all of which target players in the UK market.
The launch onto Playtech’s bingo network also includes access to a large shared liquidity pool and network rooms commonly used by UK bingo audiences.
The announcement arrives as Playtech continues expanding partnerships across regulated online gaming markets and strengthening its B2B network offerings for operators in the United Kingdom.
Source:
Playtech announces expansion of Solaya Group partnership as exclusive bingo provider, playtech.com, May 22, 2026
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