Playtech to Secure Deal with Buzz Bingo for Further Growth

Playtech and Buzz Bingo, a leading Bingo operator in the UK market, are thrilled to announce a substantial extension to their existing software license and services agreement. This agreement, now extended until 2031, reinforces the robust partnership between these two industry leaders.

Central to this collaboration is the incorporation of Playtech's state-of-the-art seamless wallet technology. This seamless wallet ensures an all-encompassing customer experience across various channels, facilitated by an integrated customer wallet and a simplified customer registration process. The Information Management System (IMS) acts as the central player wallet for all channels, covering Bingo, Casino, Live Dealer, POP, Cashier, and Native apps. This allows players to enjoy a unified and seamless gaming journey across different touchpoints.

Since its launch in September 2018, buzzbingo.com has seen rapid growth and swiftly positioned itself as one of the premier online bingo brands in the UK. Committed to providing players with a genuine Omni-channel experience, Buzz has successfully bridged the divide between retail and online gaming.

Strong Partner

This long-term extension solidifies the operator’s status as a pivotal strategic partner for Playtech in the UK market. The integration of these diverse products equips the platform to deliver a comprehensive and immersive gaming experience to its ever-expanding community of online players. Both industry giants emphasize their shared vision of providing innovative and captivating gaming experiences to players through multiple channels.

Commenting on the latest step, Shimon Akad, the Chief Operating Officer at Playtech, says they are delighted to prolong the collaboration with Buzz Bingo, a prominent leader in the UK's retail bingo industry. This agreement reinforces their dedication to providing advanced technology and top-notch products to esteemed partners. They take pride in contributing to Buzz Bingo's swift expansion in the online realm and eagerly anticipate a continued and fruitful partnership in the years ahead.

Dominic Mansour, CEO at Buzz Bingo, said:

"Playtech has been an invaluable partner to Buzz Bingo as we create seamless customer experiences across our digital platforms and retail venues. Playtech’s extensive suite of products are helping cement our position as the leading omni-channel bingo brand in the UK. We’re delighted to extend our agreement and continue working closely to deliver exceptional gaming experiences to our players wherever they choose to play."

An Industry Leader

Playtech is a renowned software provider that stands at the forefront of the gambling industry. With a rich history of innovation and cutting-edge technology, it has established itself as a leader in developing and delivering top-tier gaming solutions. Its comprehensive suite of products encompasses a wide range of offerings, from casino games to sports betting platforms, ensuring a diverse and engaging experience for both operators and players alike.

The brand is committed to creating seamless and immersive gaming experiences. Its state-of-the-art technology, including advanced graphics and intuitive user interfaces, sets a high standard in the industry. This dedication to excellence has earned it a stellar reputation among operators worldwide.

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Source: “Playtech and Buzz Bingo strengthen partnership with a long-term software license agreement”. Playtech. October 2, 2023.