Flutter Entertainment-owned tombola has introduced a new range of Monopoly-branded online bingo games after securing licensing rights from Hasbro for the United Kingdom market.
The agreement gives tombola the ability to develop and operate Monopoly-themed bingo content online, marking a significant commercial move for the operator. According to the company, the release represents its biggest coordinated game rollout since the launch of tombola arcade in 2016.
The new portfolio includes five titles built internally by the tombola development team. The lineup features a board-style bingo game inspired by the classic Monopoly experience, along with picture bingo using familiar Monopoly imagery. The collection also contains arcade-style products and instant-win games tied to the long-running brand.
Monopoly Partnership Marks Major Release for tombola
The deal expands Monopoly’s presence in online gaming while strengthening tombola’s position within the bingo sector. In addition to the UK agreement, tombola also secured rights connected to Monopoly online bingo products outside the British market.
Claire Hunter Gregson, director of digital licensing at Hasbro, described the agreement as the result of a careful selection process.
“When it comes to choosing a partner, I never simply ‘Pass Go’ without due diligence,” said Gregson. “tombola is truly best-in-class at online bingo experiences – a shining example of expertise and player experience done right.
“At Hasbro, we seek the very finest partners in every vertical, and we’re perfectly content to wait for the most opportune moment – the one that’s just right for both sides. With tombola, that moment has arrived.”
The agreement arrives as gaming companies continue pursuing partnerships with globally recognized entertainment brands to expand player engagement and differentiate their products in competitive online casino and bingo markets.
In-House Development Central to New Game Portfolio
Karl Wood, director of technology at tombola, said the company handled all development work internally and viewed the collaboration as a broader strategic move for the business.
“This partnership with Hasbro is a major milestone for tombola and a clear endorsement of our capabilities as a bingo operator and game studio,” said Wood. “Monopoly is one of the most iconic brands in the world and being trusted to bring it to life in bingo, following a rigorous, competitive process, speaks to the strength of our product, our player-first approach and our long-term vision.”
Wood also highlighted the importance of the licence for future distribution opportunities across Flutter’s wider bingo operations.
“We’ve built every element of this portfolio in-house, reimagining Monopoly through innovative bingo and arcade mechanics while staying true to what makes the brand so enduring. Just as importantly, the licence gives us the opportunity to scale beyond the UK, supporting both our consumer offering and our B2B distribution across the wider Flutter Bingo Network.
“This isn’t just a game launch for us. It’s a strategic step forward in delivering truly differentiated, best-in-class bingo experiences.”
The release adds another gaming adaptation to the Monopoly brand, which has remained one of the most frequently licensed entertainment properties across casino, mobile gaming, and digital gambling sectors. For tombola, the agreement also creates opportunities to expand Monopoly-themed content through additional markets connected to Flutter’s bingo network operations.
Source:
“tombola and Hasbro launch Monopoly-branded online bingo games”, gamingintelligence.com, May 18, 2026
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