New Range of Bonus Features and Modifiers

Up until now, Yggdrasil slot games have only been available to ply online, but thanks to a deal with Reflex Gaming, Yggdrasil’s high-performing Game Engagement Mechanics (GEMs) is about to hit the land-based sector for the first time.

Yggdrasil, the leading worldwide publisher of online gambling content, reached an agreement with the omni-channel supplier of games mechanics, namely Reflex Gaming, to supply UK betting shops, arcades, pubs and other recreational venues with Yggdrasil’s GEMs.

More Gaming Content To The People

Reflex Gaming has been a YG Masters partner since 2020, releasing 11 online games through the program, a number of them featuring Yggdrasil’s proprietary GEMs, including Dublin Up DoubleMax and Desperate Dawgs 2 GigaBlox. The GEM’s portfolio features 8 other titles including GigaBlox, MultiMax, GigaRise, Splitz, FastPot5 and DoubleMax, WildFight and DuoMax.

Stuart McCarthy, Head of Product & Programs at Yggdrasil, said: “Strengthening our partnership with Reflex Gaming to bring our GEMs to the land-based space is a great milestone for us. We have already had great success together, releasing a number of high-performing online titles to players and we are thrilled to now take this to the retail sector. This deal is testament to the strength of our GEMs and the potential it has to take the player experience to a new level.”

Mat Ingram, CPO at Reflex Gaming, said: “We are extremely pleased with what we have achieved as a YG Masters partner in the last few years, and we have been very impressed with how the GEMs have performed on our online titles. Bringing the mechanics to UK players of our retail content is extremely exciting for us and we believe they offer great potential also in this space and look forward to further expanding our successful collaboration.”

Reflex Gaming was founded in 2004 and is one of the industry’s largest independent game machine supplier within the UK. There is some of the most popular digital land-based games content in the UK and the Netherlands with more than 4,500 digital machines connected to its Slingshot platform.

Founded in 2013, Yggdrasil has a passion for pushing the boundaries to create innovative and fun-believable slot games. Within 3-years the software developer had obtained gaming licenses in the United Kingdom and Romania and introduced a social brag element (to boast about wins). December 2022 saw the release of their final title for the year – The Legend of Musashi, a slot inspired by Ancient Japan featuring the greatest master of the double blade. Exciting features include scatter gathers to trigger one of ten power mode levels plus mega win potential.

Source: “Yggdrasil and Reflex Gaming Extend Partnership To Target UK Retail With Yggdrasil Game Mechanics”. Yggdrasil. December 19, 2022.