Bet365 Deal Brings Pragmatic Play Titles To Spain & Sweden

Bet365 Deal Brings Pragmatic Play Titles To Spain & Sweden

Pragmatic Play, a leading content supplier to the iGaming industry, announced on November 15th that it had further expanded its partnership with Bet365, by taking its portfolio of games into two key European territories – Spain and Sweden.

This deal marks the latest expansion between the two powerhouse brands, following agreements in both the UK and Ontario. 

Bet365 customers in Spain have recently been able to access Pragmatic Play’s entire suite of games, including top-performing titles such as Gates of Olympus, Sugar Rush, Big Bass Bonanza and Sweet Bonanza.  

In addition to this, Bet365 customers in Sweden are now also able to play top performing slots as well as unique live casino games such as Mega Wheel and Boom City. That’s not all! The award-winning bingo products will soon go live too, this includes the exclusive Bingo Blast where traditional 90-ball bingo meets futuristic fun for 3x to 4x quicker play on average!

Top Bingo Games Include

  • Diamond Dazzle: Similar to Deal or No Deal Bingo, this dazzling bingo vertical is a 90-ball vertical with a bonus round. At the beginning of each game, diamonds show numbers ranging between 1 and 24 and as numbers are called, diamonds will reveal their value to the players. There are 4 prizes in every round with the Diamond Dazzle gamble bonus triggered with a full house. The full house winner gets 50% of the jackpots with the remaining 50% shared equally between all other players in the game that also guess correctly.
  • Reels Room: Instead of playing three-chances-to-win bingo for cash, the Reels Room offers bonus spins prizes as an alternative! Bonus spins will increase from the one-line to the full house and there are some operators who offer bonus spins prizes to those waiting on 1TG/2TG too!
  • Bingo Blast: Designed with a mobile-first approach for users to play on the go, Bingo Blast comes with not one but two explosion of bingo balls! When the game begins, an explosion will take place and bingo balls will be shown on screen at random. A second blast ensues, again, random bingo balls appear on screen. Once both blasts have concluded, all matching numbers will already be marked off tickets, then it’s onto the full house!

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Expanding our presence in Spain and Sweden not only speaks volumes about the strength of Pragmatic Play’s partnership with bet365, one of the world’s leading gaming brands, but it also highlights the increasing demand for our premium Slots and Live Casino content. This is an exciting time for both companies as we continue to grow in key regulated markets.”

A bet365 spokesperson said: “We are proud to extend our partnership with Pragmatic Play into the Spanish market, and now Sweden. Its portfolio of award-winning and innovative content perfectly fits bet365’s product offering and Pragmatic Play is a welcome addition for our customers in both Spain and Sweden.”  


“Pragmatic Play Bolsters Bet365 Partnership With Double Country Expansion”. Pragmatic Play. November 15, 2023.

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