New Content to be Showcased by Groove Gaming at ICE

New Content to be Showcased by Groove Gaming at ICE
This year’s ICE Totally Gaming event will see 2016-founded supplier, Groove Gaming, in the spotlight – the iGaming team is said to be looking forward to meeting operators, entrepreneurs and industry experts in London and they have quite an impressive portfolio of games to unveil. The company’s innovations in sports betting, table games, slots and bingo will be available on stand N9-162 and with more than 33,000 people attending, 8,500 operators and 150 countries being represented, ICE Totally Gaming is the place to be!

Groove aims to be a one-stop shop for the gambling industry and thanks to the launch of two new platforms; Groove LottoCity and Bingo Groove, they’ll certainly be enhancing their global offering. Having been on the scene for only a few years now, the company boasts a diverse portfolio of more than 1,700 games, but other services offered include advanced marketing and management systems, regulatory compliance, affiliate promotion, customer service and support in launching, maintaining and growing new online casinos.

In just a few short months, it has focused its efforts and attention on B2B partnerships, what with seeing more than double-digit growth since launching the platform 18 months ago. New growth opportunities were main priorities with the company and both Groove LottoCity and Bingo Groove will enhance their B2B casino offering but they don’t plan to stop there! Sports-betting is another key area and they recently announced a partnership with iDoBet in an effort to strengthen their presence in the African market.

In terms of bingo, Groove stands out from the crowd, thanks to its unique stream of entertainment. A friendly atmosphere, the best bingo portfolio and best performing games will be available at the touch of a button (or swipe of a finger). Players will be guaranteed the best advantages of extra features, rich graphics, bonuses and rewards on a completely different level. A trio if unique solutions can be easily implemented, because the infrastructure is already in place to support Personal play, Group play and VIP Packages. GrooveLotto City provides better odds of winning, on a platform designed on optimal technology which guaranteed quick integration and installation...

...which will certainly be a breath of fresh air in an already bustling iGaming scene.

Rebecca Sotomora, Head of Sales at Groove Gaming said: "Our bingo and lotto launches mark another step forward in our strategy. The number of new games following this significant launch are a welcome addition to our entertainment portfolio, especially important for continuing to build key markets. Through number games we can reach a whole new audience and we look forward to following the interest generated across other markets. People have seen how we’ve been growing in the last two years, it’s a strong indication that the platform is solid."

About ICE Totally Gaming:

ICE Totally Gaming represents the entire gaming industry covering land based and online channels across all sectors. ICE is a:

  • Meeting place

  • Market place

  • Educational and debating forum

  • Networking and social hub for the gaming industry

ICE continues to be the leading industry event due to its size and scale, the quality and quantity of the audience and the consequent networking and business development opportunities it offers.

About Groove Gaming:

Founded by a group of professionals who all had the dream of creating an exclusive service, so entrepreneurs could meet the growing gaming needs of the world. Collectively they have over 150 years of experience in all aspects of online business and e-commerce, and they’ve ironed out the common issues most new casinos face to make the first year painless and profitable. Current partners include; Play’n Go , NYX Interactive, Iron Dog Studios, Blueprint Gaming and many more!

Source: "GrooveGaming get into the one-stop-shop Groove for ICE 2019 with launch of Groove LottoCity and Bingo Groove". Calvin Ayre. January 28, 2019.
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