Playtech Sign Multi-State Deal with 888 to Deliver Live Casino to the US

Playtech Sign Multi-State Deal with 888 to Deliver Live Casino to the US

Immersive Live Casino Games Are Coming to the US

Playtech, the world’s leading gambling technology company announced on July 28th, the signing of a new multi-state agreement in the US with 888 Holdings, the leading and betting gaming company behind some of the world’s renowned brands.

The agreement between both parties will result in Playtech providing its innovative and sophisticated live casino and random number generator (RNG) games to 888 Casino, at first in New Jersey before heading into other states. Details on where and when will come at a later date.

This extended partnership follows Playtech’s premium Live Casino and RNG content on 888 Casino in several regulated markets and is part of the strategic expansion into the US market planned by both companies. Playtech’s entertainment-led live casino games and best-performing RNG games will further strengthen 888 Casino’s unique offering.

One-Stop Shop for Gaming

Shimon Akad, Playtech Chief Operating Officer, said: “I am thrilled that our trusted partners, 888, have chosen to take our Live Casino and RNG games across multiple states, marking another exciting step in our expansion in the U.S. Live Casino is Playtech’s newest proposition to the U.S. market and it is giving operators the opportunity to diversify their offering, resulting in great demand for our industry-leading software. We are proud to be supporting 888 casino in delivering the very best online entertainment experience to its U.S. audience and we look forward to continuing this successful partnership with a market-leading operator.”

888 Holdings Plc is a world-leader in betting and gaming and in 2022, the group acquired the international (excluding US) business of William Hill. By combining state-of-the-art technology with content-rich products, they are able to deliver fun, fair and safe betting and gaming entertainment the world over. The merging of the groups brings together two highly successful businesses and two of the industry's leading brands. They also completed the strategic sale of the bingo business in 2022.

Howard Mittman, President, 888 US, said: “We are pleased to expand our partnership with Playtech and offer its unique Live Casino and RNG content to players of 888 casino in the US. This agreement will enhance the overall player experience by offering more entertaining and dynamic games, which is a key part of our content and product leadership strategy. We look forward to welcoming Playtech’s content and growing our partnership together.”

London Stock Exchange-listed Playtech is renowned for live casino as well as online slots. Creator of the hugely successful Age of the Gods Franchise where players have a chance to scoop one of four progressive jackpots in any given spin, the company has many fingers in many pies including virtual, poker, online bingo, sports, live, retail and casino.

Source: “Playtech and 888 Expand Partnership and Sign A Multi-State Agreement in the US for Live Casino and Casino”. Playtech. July 28, 2022.

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